「盘点」囊括31个细分品类、650+子类目，哪些能成为跨境电商的“星星之火”？（上篇）

对于新手卖家而言，常常会感到困惑的问题之一是：如何选一个细分领域来聚焦产品。实际市场上并没有所谓的“完美”利基，有的热卖品类并不容易再复制，因为市场可能已经达到饱和。相反卖家选择一些小众且竞争没有那么激烈的细分市场，才更有利可图。

但“盲人摸象”式的尝试可能会更容易让你在栽跟头，因为并非所有细分市场都是一颗摇钱树。要真的选对产品，你还需要做足功课，通过系统化的工作来研究产品的整个市场情况。

为此本文盘点了31个细分品类并进一步细分成了720+的小类目，以供卖家参考。由于类目过多，本文将分为上下两篇。

附：值得收藏！650+“小而美”的细分子类目超全盘点，谁会是你心中的？（下篇）

毋庸置疑，时尚品类一直都是炙手可热的利基市场之一。除衣服、鞋子、配饰等，时尚还包含许多子细分市场，包括：

·Handbags/手提包

·BeltBuckles/皮带扣

·Belts/腰带

·CollarTips/领针

·FascinatorsHeadpieces/头饰和头盔

·GlovesMittens/手套和连指手套

·HairAccessories/头饰

·HandbagAccessories/手袋配件

·Handkerchiefs/手帕

·Hats/帽子

·IDDocumentHolders/证件夹

·KeyChains,RingsFinders/钥匙扣吊环

·OrganizersDayPlanners/记事本日程计划本

·ScarvesWraps/围巾披肩

·ShoeCharms/鞋子吊坠

·SunglassesFashionEyewear/太阳镜时尚眼镜

·Ties/领结

·Umbrellas/雨伞

·Wallets/钱包

·Wristbands/护腕

医疗健康是另一个有前途的利基市场，拥有许多可盈利的产品和巨大的利润空间。该类别下有许多子细分市场：

·Over-The-CounterDiabeticAids/非处方糖尿病药物

·EarCareProducts/耳部护理产品

·FeminineCareHygieneProducts/女性护理及卫生用品

·FirstAidProducts/急救产品

·FootCreamsTreatments/足霜及护理

·HandSanitizers/消毒杀菌洁手剂

·HotColdTherapies/冷热疗法

·MedicalMonitoringTestingEquipment/医疗监控及检测设备

·Over-The-CounterMedicine/非处方药

·PillBoxesPillCases/药盒

·SexualWellnessProducts/性健康产品

·SleepingAids/助眠产品

·SmokingCessationProducts/戒烟产品

·SqueezableStressRelievers/可压缩减压产品

·DailyLivingAids/弱残人用品

·MobilityFurnitureFixtures/无障碍家具及装置

·Mobility/WalkingEquipment/移动及行走设备

·OrthopedicProductsSupports/骨科产品及支架

·AcupressureSupplies/按摩用品

·AcupunctureSupplies/针灸用品

·AromatherapySupplies/芳香疗法用品

·AlternativeRemediesDetoxPads/替代疗法排毒垫

·ElectrotherapyDevices/电疗法设备

·HerbalRemediesResins/草药及树脂

·HomeopathicRemedies/顺势疗法

·IonFootBaths/离子足浴

·IridologySupplies/虹膜用品

·LightTherapyDevices/光线疗法设备

·MagneticTherapyDevices/磁治疗设备

·NetiPotsCleansers/洗鼻壶及清洁剂

·Self-HelpAudiovisuals/自助视听教具

·TitaniumTherapyDevices/钛治疗设备

·ElectricToothbrushes/电动牙刷

·StandardToothbrushes/标准牙刷

·AirWaterDentalFlossers/水牙线

·Children'sOralCareProducts/儿童口腔护理产品

·DentalFlossFlossers/牙线

·DentureCareProducts/假牙护理产品

·Mouthwash/漱口水

·TongueCleaners/舌头清洁

·ToothbrushReplacementHeads/牙刷可更换刷头

·Toothpaste/牙膏

·TeethWhiteningProducts/牙齿美白产品

·SexualWellnessBodyEnhancingDevices/性健康身体增强设备

·CondomsContraceptives/避孕套和避孕药

·SexLubricantsLotions/性润滑剂

·SexualFantasy,FetishSexAccessories/性幻想，恋物癖和性配件

·SexToys/性玩具

·SexualRemediesSupplements/性疗法和增补剂

·ContactLensCareSolutions/隐形眼镜护理液

·ContactLensCases/隐形眼镜盒

·EyeglassCases/眼镜盒

·EyeDropsWash/眼药水及洗液

·EyeglassClothsSprays/眼镜布和喷雾剂

·EyeglassFrames/镜框

·EyeglassStrapsCords/眼睛带及绳

·EyepatchesEyeglassPatches/眼罩及眼镜罩

·LowVisionMagnifiers/低视力放大镜

·PrescriptionGlasses/验光眼镜

·ReadingGlasses/老花镜

·EyeglassReplacementLenses/研究更换镜片

·DietarySupplements/膳食补充剂

·DietarySupplementAccessories/膳食补充剂配件

·SupplementalEnergyBars,ShakesDrinks/补充能量棒，奶昔及饮品

·HerbBotanicalDietarySupplements/草药和植物性膳食补充剂

·DietarySportsSupplements/饮食运动营养补充品

·VitaminMineralHealthSupplements/维生素和矿物质保健品

·WeightManagementSupplements/体重控制补充品

·BodyFatAnalyzers/身体脂肪分析仪

·WeightManagementDetoxCleansers/体重管理排毒和清洁

·WeightManagementFatBurners/体重燃脂器

·MealReplacementDrinks/代餐饮料

·WeightManagementScales/体重秤

·WeightLossKitsAccessories/减肥工具及配件

·WeightLossProgramFoods/减肥食品

·WeightLossSupplements/减肥补充剂

珠宝一直以来都是高利润品类，这是一个专门针对女性的细分市场。尽管该品类的竞争同样激烈，但其众多子类别仍然利好：

·EngagementRings/订婚戒指

·EngagementWeddingRingSets/订婚及结婚戒指套装

·WeddingAnniversaryBands/结婚及纪念日对戒

·BridalWeddingPartyJewelry/新娘和婚宴珠宝

·FashionAnklets/脚链

·BodyJewelry/贴身首饰

·FashionBracelets/手链

·FashionCharmsCharmBracelets/串饰及手链

·FashionEarrings/耳环

·FashionEyeglassChainsHolders/眼镜链和支架

·FashionHairHeadJewelry/头饰

·FashionJewelrySets/首饰套装

·FashionNecklacesPants/项链和吊坠

·FashionPinsBrooches/胸针

·FashionRings/戒指

·FashionToeRings/脚戒

·FashionWristbands/手镯

目前男装市场的潜力不容忽视，海外越来越多的男性开始注重穿着打扮。男装本身就是细分市场，其又很多细分市场：

·Men’sCasualShirts/男士休闲衬衫

·Men’sDressShirts/男士商务衬衫

·Men’sT-Shirts/男士体恤衫

·Men’sAthleticApparel/男士运动装

·Men’sBlazersSportCoats/男士运动夹克和运动外套

·Men'sCoatsJackets/男士外套和夹克

·Men'sJeans/男士牛仔裤

·Men'sPants/男士裤装

·Men'sShorts/男士短裤

·Men'sSleepwearRobes/男士睡衣和睡袍

·Men'sSocks/男士袜子

·Men'sSuits/男士西装

·Men'sSweaters/男士毛衫

·Men'sSweatsHoodies/男士汗衫和卫衣

·Men'sSwimwear/男士泳衣

·Men'sUnderwear/男士内裤

·Men'sVests/男士背心

鞋子是另一个在全球普遍的利基市场。无论你在哪里销售，你都会发现鞋子的巨大市场。不同的国家、地区及场合都包含不同的流行款式，其子类别包括：

·BabyShoes/婴儿鞋

·BoyShoes/男童鞋

·GirlShoes/女童鞋

·Women’sshoes/女士鞋

·Men'sShoes/男士鞋

市面上有很多不同类型的手表可出售。你甚至可以通过风格、人群等来进行区分：

·AntiquePocketWatches/古董怀表

·ModernPocketWatches/现代怀表

·PocketWatchToolsParts/怀表工具及零件

·PocketWatches/怀表

·KeyRingWatches/钥匙链手表

·NecklaceWatches/项链手表

·NurseWatches/护士手表

·RingWatches/戒指表

·WatchBatteries/手表电池

·WristwatchBands/手表带

·WatchBoxes,CasesWinders/手表盒、表壳和上链条

·WatchParts,ToolsGuides/手表零件及工具

电子产品也是目前大热炙的利基市场之一，其包含众多子类别，包括电动牙刷、电动剃须刀以及手机配件等等。

·BinocularsMonoculars/双筒望远镜及单筒望远镜

·BinocularCasesAccessories/双筒望远镜盒及配件

·Telescopes/望远镜

·TelescopePartsAccessories/望远镜配件

·BinocularsTelescopes/双筒望远镜及望远镜

·CameraPhotoAccessories/相机及相片配件

·CameraDrones/航拍无人机

·CameraDronePartsAccessories/航拍无人机零件及配件

·CameraManualsGuides/相机手册和指南

·DigitalCameras/数码相机

·DigitalPhotoFrames/数码相框

·FilmPhotographyEquipment/胶片摄影设备

·CameraFlashesFlashAccessories/照相机闪光灯及闪光灯配件

·CameraLensesFilters/照相机镜头和滤光片

·PhotoStudioLightingEquipment/摄像工作室及照明设备

·CameraReplacementPartsTools/相机可更换零件及工具

·CameraTripodsSupports/相机三脚架和支撑

·VintageMoviePhotographyEquipment/复古电影及照片设备

·AccessoryBundlesforCameraandCamcorder/照相机和摄像机配件套装

·CamcorderandCameraBatteries/摄像机和相机电池

·CameraBatteryGrips/相机电池握把

·CameraCablesAdapters/摄像机电缆和适配器

·CamcorderTapesDiscs/摄像机磁带和光盘

·CameraCamcorderLights/照相机及摄像机灯

·CameraCases,BagsCovers/相机盒、包、套

·CameraChargersCradles/相机充电器和支架

·CameraCleaningEquipmentKits/照相机清洁设备和工具

·CameraLCDHoods/相机液LCD罩

·CameraMemoryCards/相机内存

·CameraMemoryCardCases/相机内存

·CameraMemoryCardCasesReadersAdapters/相机内存卡盒读卡器和适配器

·CamcorderMicrophones/摄像机麦克风

·PhotoAlbumsStorageEquipment/相册和存储设备

·CameraRemotesShutterReleases/相机遥控器和快门开关

·CameraScreenProtectors/相机屏幕保护器

·CameraStrapsHandGrips/相机背带和把手

·UnderwaterCameraCasesHousings/水下照相机外壳

·CameraViewfindersEyecup/相机取景器和镜圈

·CameraPhotoAccessories/相机及相片配件

·CameraLenses/照相机镜头

·CameraLensFilters/镜头过滤器

·Auxiliary/ConversionCameraLenses/辅助或转换相机镜头

·CameraLensFilterRingsHolders/相机镜头滤环和支架

·CameraLensAdapters,MountsTubes/相机镜头适配器，支架和摄像管

·CameraLensCaps/镜头盖

·CameraLensHoods/镜头遮光罩

·CameraTripodsMonopods/相机三脚架和单脚架

·CameraStabilizers/相机平衡器

·CameraTripodHeads/相机三脚架头

·VehicleElectronicsGPS/汽车电子及GPS

·CarGPSUnits/汽车GPS设备

·CarGPSAccessoriesTracking/汽车GPS配件和跟踪

·12-VoltPortableAppliancesinConsumerElectronics/12伏便携式电器消费电子产品

·CarAlarmsSecurity/汽车警报及防盗

·CarAudioinConsumerElectronics/汽车音响消费电子产品

·CarAudioVideoInstallationEquipment/汽车影音安装设备

·CarElectronicsAccessories/汽车电子配件

·MarineAudioinConsumerElectronics/船用音箱消费电子产品

·CarRadarLaserDetectors/汽车雷达和激光探测器

·CellPhonesAccessories-Electronics/手机及配件-电子产品

·Batteries-CellPhonesAccessories/电池-手机及配件

·CablesAdapters-CellPhonesAccessories/电缆和适配器-手机及配件

·Cases,Covers,Skins-CellPhonesAccessories/手机壳、手机套及外壳-手机及配件

·CellPhoneAccessories-CellPhonesAccessories/手机配件-手机及配件

·CellPhoneParts-CellPhonesAccessories/手机零件-手机及配件

·CellPhonesSmartphones-CellPhonesAccessories/手机及智能手机-手机及配件

·ChargersCradles-CellPhonesAccessories/充电器及底座-手机及配件

·Headsets-CellPhonesAccessories/耳机--手机及配件

·Screenprotectors-CellPhonesAccessories/屏保-手机及配件

·SmartWatches/智能手表

·CablesConnectors/电缆及接插件

·ComputerComponentsParts/电脑零组件

·DesktopsAll-In-Ones-/桌面一体机

·Drives,StorageBlankMedia/驱动器、存储和空白媒介

·EnterpriseNetworkingServers/企业级网络及服务器

·HomeNetworkingConnectivity/家庭网络及服务器

·Keyboards,Mice,Pointing/键盘、鼠标和指向装置

·LaptopDesktopAccessories/笔记本电脑及台式机配件

·LaptopsNetbooks/笔记本与上网本

·ManualsResources/手册和资源

·Monitors,ProjectorsAccessories/显示器、投影仪和配件

·PowerProtection,Distribution/功率保护装置及配电

·Printers,Scanners,Supplies/打印机及扫描仪

·Software-ComputerTablets/软件-电脑和平板电脑

·TableteBookReaders/平板和电子书阅读器

·TableteBookReadersAccessories/平板和电子书阅读器配件

·TableteBookReadersParts/平板和电子书阅读器零件

·VintageComputing/老式计算机

不管是智能手机上的简单游戏，还是功能强大的主机游戏或游戏机游戏，游戏主机及周边产品迅速增长，以下是一些能够给你带来巨大收益的游戏细分市场

·PrepaidGamingCards/预付费游戏卡

·ReplacementPartsTools/替换零件及工具

该利基主要针对刚出生的婴儿和蹒跚学步幼儿，你可以向新生儿父母出售很多不同玩具及配件等。

·BabyGear/婴孩用品

·BabyActivityCenters/婴儿固定式活动中心

·BabyGymsPlayMats/婴儿健身及游戏垫

·BabyJumpers/婴儿连体衣

·BabySwings/婴儿秋千

·BabyBouncersVibratingChairs/婴儿吊椅及振动仪

·BabyPlaypensPlayYards/婴儿护栏及游戏围拦

·BabyPlayShadesTents/婴儿游戏遮阳板和帐篷

·BabyWalkers/婴儿学步车

·BabyMonitors/婴儿监视器

·BabyProofing/婴儿防护设备

·BabyThermometers/婴儿温度计

·BabyBedRails/婴儿床护栏

·BabyCarWindowSignsDecals/婴儿车窗标志和贴花

·BabyHearingProtectionEarmuffs/婴儿听力保护耳罩

·BabySafetyGates/婴儿安全门栏

·BabyShoppingCartCovers/婴儿购物车套

·ToddlerSafetyHarnesses/学步安全带

·BabyScales/婴儿秤

·BabyBathTubs/婴儿浴桶

·BathTubSeatsRingsforBabies/浴缸座椅及浴盆环

·BabyBathingAccessories/婴儿沐浴配件

·BabyBathingGroomingGiftSets/婴儿沐浴和美容礼品套装

·BabyHealthGroomingproducts/婴儿保健和美容产品

·BabyShampoosSoaps/婴儿洗发水和香皂

·SkincareforBabies/婴儿护肤品

·BabyTowelsWashcloths/婴儿毛巾

·BabyWipeWarmers/婴儿湿巾加热器

·BabyWipes/婴儿湿巾

·BabyChangingPadsCovers/婴儿尿布垫

·BabyClothDiapers/婴儿尿布

·DiaperBags/尿布袋

·DiaperCovers/尿布套

·DiaperDisposalSupplies/尿布处置用品

·DiaperStackers/尿布收纳袋

·BabyDisposableDiapers/婴儿一次性尿布

·BabySwimDiapers/婴儿游泳尿布

·NurseryBeddingSets/儿童房床上用品套装

·CribPillows/婴儿枕头

·NurseryBlanketsThrows/儿童房毛毯和休闲毯

·NurseryBumpers/儿童房防护栏

·CribNettingCanopies/婴儿床、蚊帐和檐篷

·CribskirtsDustRuffles/裙和防尘褶边

·DecorativeNurseryPillows/装饰儿童房枕头

·CribDuvetCoversSets/婴儿床被套及套装

·CribDuvetInserts/婴儿床羽绒被衬垫

·NurseryMattressPadsCovers/儿童房床褥和床罩

·CribPillowcasesShams/婴儿床枕套和枕套

·NurseryQuiltsCoverlets/婴儿棉被及床罩

·NurseryBedSheetsSets/婴儿床单及套装

·NurserySleepingBagsSleepsacks/婴儿睡袋

·NurseryBoxesStorage/婴儿床护理盒及存储

·NurseryLampsShades/婴儿床灯及灯罩

·NurseryMatsRugs/婴儿床垫和地毯

·NurseryMobiles/婴儿床活动玩具

·NurseryNightLights/婴儿床夜灯

·NurseryPictureFrames/婴儿床相框

·NurseryWallDécor/婴儿房房墙面装饰

·NurseryWallLetters/婴儿墙面字母

·NurseryWindowTreatments/婴儿房窗户装饰

·BedsideSleepers/床边婴儿床

·BabyDressers/婴儿衣柜

·NurseryBassinetsCradles/婴儿摇篮

·NurseryChangingTables/婴儿尿布更换台

·NurseryCribMattresses/婴儿床床垫

·BabyMosesBaskets/婴儿床篮

·NurseryFurnitureSets/婴儿家具套装

·NurseryRockersGliders/婴儿摇椅和吊椅

·BabyBibsBurpCloths/婴儿围嘴

·BabyFood/婴儿食品

·BabyBoosterChairs/婴儿加高座椅

·BabyBottleFeeding/婴儿硅胶奶瓶

·BabyBottleFoodWarmers/婴儿奶瓶和食物加热器

·Breastfeeding/Nursing/母乳喂养及护理

·BabyCups,DishesUtensils/婴儿杯、盘子和餐具

·BabyFoodGrindersBlers/婴儿食品研磨机和搅拌机

·BabyHighChairs/婴儿高脚椅

·BabyPacifiers/婴儿奶嘴

·PacifierClipsCases/婴儿奶嘴夹

·BabyTeethers/婴儿出牙嚼器

·PottyTraining/如厕训练

·PregnancyPillows/怀孕枕头

·Strollers/折叠式婴儿车

·BabyFeedingSupplies/婴儿喂养用品

·BathAccessorySets/浴室配件套装

·BathCaddiesBathroomStorageEquipment/沐浴用品架、浴室存储设备

·Bathmats,RugsToiletCovers/浴垫、地毯和马桶盖

·MedicineCabinets/药品柜

·BathroomMirrors/浴室镜

·Non-SlipBathroomAppliquesMats/防滑浴室贴花和垫子

·BathroomScales/浴室磅秤

·BathroomShelves/浴室架

·ShowerCurtains/浴帘

·ShowerCurtainHooks/浴帘挂钩

·BathroomSoapDishesDispensers/浴室肥皂碟和分配器

·TissueBoxCovers/纸巾袋

·ToiletBrushesSets/马桶刷及套装

·ToiletPaperStorageCovers/厕纸存储及保护套

·ToothbrushHolders/牙刷架

·BathTowelsWashcloths/浴巾和毛巾

·BathroomTumblers/浴室玻璃杯

·WallHooksHangers/墙钩和衣架

床上用品同样销路很好。一些新奇且样式流行的产品尤其受欢迎。

·BedPillows/床上枕头

·BedSkirts/床裙

·BlanketsThrows/毯子和毛毯

·BedNettingCanopies/蚊帐和檐篷

·ComfortersBeddingSets/棉被和被套

·DecorativeBedPillows/装饰床上枕头

·DuvetCoversBeddingSets/被套和床上用品

·MattressPadsandFeatherBeds/床垫和羽绒床

·PillowShams/绣花枕套

·Quilts,BedspreadsCoverlets/棉被、床罩和床罩

·SheetsPillowcases/床单枕套

家具是室内装饰中重要的部分，消费者喜欢挑选一些时髦又实用的家具来设计和装饰他们的家。

·ArmoiresWardrobes/大型衣橱和衣柜

·BarCartsServingCarts/酒吧推车和服务推车

·BarStools/高脚椅

·BeanBagsInflatableFurniture/带吸盘挂件及充气家具

·BedsMattresses/床和床垫

·BedroomFurnitureSets/卧室家具套装

·BenchesStools/椅子和长凳

·Bookcases/书架

·CabinetsCupboards/橱柜

·Chairs/椅子

·HomeOfficeFurniture/家庭办公家具

·DiningFurnitureSets/餐厅家具套装

·DressersChestsofDrawers/梳妆台和抽屉柜

·EntertainmentCentersTVStands/电视支架、电视柜

·Futons,FramesCovers/日式床垫、框架、床罩

·Nightstands/床头柜

·Ottomans,FootstoolsPoufs/脚垫、脚凳和坐垫

·ScreensRoomDividers/屏风和隔断

·SideboardsBuffets/餐具柜

·FurnitureSlipcovers/家具沙发套

·Sofas,LoveseatsChaises/沙发、两人沙发及椅子

·Tables/桌子

·TrunksChests/后备箱箱子

·VanitiesMakeupTables/梳妆台与化妆桌

以上内容属作者个人观点，不代表雨果网立场！本文经原作者独家授权供稿，转载需经雨果网授权同意。

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